Shure Axient system from Novelty Portugal

March 25, 2013

A few weeks ago we introduced the Shure AXIENT system, which is causing much talk for its novel way of wireless network management.
After carrying out a Demonstration Tour with the AXIENT system in the main Spanish locations, the market reaction has not been long in coming and the Novelty Portugal company has acquired the first AXIENT system in Spain.

In the photo, Riad El Abed, Manager & Technical Director of Novelty, poses with Valentí Yglesias, Earpro’s commercial delegate, along with the Axient team from Shure.

The Earpro technical team has been collaborating with the tuning of the system together with the Novelty technicians to obtain all the performance and for this, what better than a real event, in which to unleash the full potential of Axient?

With this objective in mind, the system was launched at a large event that the rental company held at the Palau Sant Jordi in Barcelona from April 17 to 22. It was the first test to see the great potential that Axient can unleash in a live event, which fully met the expectations of the Novelty technicians.

“Our company always seeks to offer value-added services” commented Riad El Abed, Manager and Technical Director of Novelty, “That is why when we discovered the Axient system we knew that it was the best we could make to give our customers an extra quality boost. This is our formula to obtain the differentiation, so necessary today, and that is why we have trusted Shure and Axient “
In the images above, various moments of the event held by Novelty Portugal at the Palau Sant Jordi.

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Do you know the "Novelty Style"?

Innovation and excellence in production: The Novelty Portugal trademark

We create extraordinary events because of the people behind our productions.

Our reputation and success are defined by the way we work. A sense of consistency, listening, passion, planning to detail pervades as we carry out clean and thoroughness, which is reflected in every detail, from the commitment to exceeding expectations to the delicate care with which we look after our audiovisual equipment and the event space.

Some even call it “Novelty Style” and we’d like to believe that it’s one of the main reasons why some of the world’s leading companies choose to work with us. And we’re sure that, if you still haven’t experienced it, you’ll like it too.

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